Sean – Love 'n Fresh Flowers https://lovenfreshflowers.com Tue, 02 Dec 2025 00:21:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://lovenfreshflowers.com/wp-content/uploads/2025/02/cropped-2fade340-a48e-45b2-88ac-c772a9b441df-32x32.png Sean – Love 'n Fresh Flowers https://lovenfreshflowers.com 32 32 An Evening with Elizabeth Gilbert at The Woodlands https://lovenfreshflowers.com/an-evening-with-elizabeth-gilbert-at-the-woodlands/ https://lovenfreshflowers.com/an-evening-with-elizabeth-gilbert-at-the-woodlands/#comments Tue, 12 Aug 2014 03:54:08 +0000 https://lovenfreshflowers.com/an-evening-with-elizabeth-gilbert-at-the-woodlands/ I had the decided pleasure of being asked to lead, in part, an amazing and talented team to create a dreamy, bucket-list-worthy evening for fans of Elizabeth Gilbert (author of Eat, Pray, Love) at the Woodlands in Philadelphia. Normally an outdoor event in August is a dance with the devil here in Philadelphia, but this particular Sunday evening held a cool, delicate, fragrant breeze in the air and the perfect soft light dancing through the tree branches. It was pure magic.
Love 'n Fresh Flowers
The Woodlands is a property near-and-dear to my own heart. So many great memories have been made there. I coordinated my very first photo shoot here after a friend introduced me to the space, and I fell in love with its rich history and vibrant heartbeat. The Woodland’s energetic Director, Jessica, has made this once-derelict property a new hub for “community” in every sense of the word. She’s working tirelessly to bring the Woodlands to the forefront of many folks’ minds and raise funds to restore its amazing buildings and tell its engaging story.
Love 'n Fresh Flowers
I’m not the only one smitten with the peeling paint and crumbling stone in this special space. Elizabeth Gilbert was searching for a setting for her most recent book, The Signature of All Things, about two and a half years ago. She’d toured just about every historical property in Philadelphia (and there are many!), seeking inspiration, and, in her own words, “barked with joy” when she pulled up to the Woodlands’ mansion. So many of the key settings in the book — the sweeping front lawn for the fete, the columned portico, the gracious mansion, the binding closet (!!), Alma’s moss study in the stables — are very real spots at the Woodlands!
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Recently, an donor stepped forward and offered to contribute a very sizable sum to help restore the beautiful, yet crumbling, old stables if the Woodlands could raise matching funds. The idea of a very special dinner with Elizabeth Gilbert seemed the perfect opportunity to kick off this tremendously important fundraising effort. And so many fans of Elizabeth’s (and of Alma, the book’s main character) showed their marvelous support, some flying in from as far as California to enjoy the once-in-a-lifetime experience.
Love 'n Fresh Flowers
I really had a blast dreaming up the perfect decor for this evening. The book is, after all, one focused on botanical adventures. I also knew that Elizabeth is an avid gardener and a fan of loose, wild and wispy things. Moss is Alma’s main pursuit so of course moss was strewn everywhere at the event. We had a blast tucking in little details like poppy pods, skeletonized leaves, and odd-looking calendula seeds among the feathery runner of green. The flowers were all grown at our farm of course and really were the perfect snapshot of high-summer blooms in all their beauty.
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Perhaps the best compliment I have ever been paid in this line of work: When Elizabeth and I were introduced early in the evening and she was told I was responsible for the flowers and the look for the whole shindig, she immediately threw her arms around me in the biggest hug and jumped for joy (at the same time), shouting “Thank you, thank you, thank you! It’s perfect!” A girl could get used to this!
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I am so grateful to the amazing team that brought it all to life. Birchtree Catering created the most creative, beautiful, and delicious meal (Chef Rasa is truly a rock star!). Maggpie Vintage Rentals provided the perfect tables, chairs, bar, and greenhouse props and styling to make it feel like we were truly transported to fictional White Acre for the evening (our flowers should always be so lucky as to live on a Maggpie farm table!). Art in the Age liquored us up with some lip-smacking botanical cocktails that left no hangover (must be the detoxing effect of the herbs). Emily Wren/The Little Photo Booth captured all the details and candid moments (I’m positive her images are gonna be way better than mine,and I can’t wait to share!). And Weckerly’s made sensational seasonal frozen treats that were the perfect ending to the perfect evening! And I’m also very grateful for the help of Lindsey and Amy on my own crew for the evening.
I’ll take collaborations like these any day!!!
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If you haven’t visited the Woodlands, please make sure you do! And if you are a fan of historical properties and preserving their important stories for generations to come, please consider donating (even a small amount) to the Woodlands so they can reach their super important fundraising goal. You can follow this link to make a donation online — easy peasy! When you make your donation, please put “Love ‘n Fresh Flowers — Stable Restoration” in the comment box and we will match your donation in full!!

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Reconsidering the Tulip https://lovenfreshflowers.com/reconsidering-the-tulip/ https://lovenfreshflowers.com/reconsidering-the-tulip/#comments Wed, 28 May 2014 02:05:33 +0000 https://lovenfreshflowers.com/reconsidering-the-tulip/ When I first started flower farming, I heard a lot of experienced growers talk about how there was no money to be made in tulips. I could see that. Walk into a supermarket in April here in Philadelphia, and you can grab a decent looking (albeit boring) bunch of tulips for less than five bucks. When you do the math on that, a typical small-scale farmer is unlikely to make a profit on selling tulips to grocery stores, farmers markets, or florists. I ignored tulips for my first two seasons as a result.
Gudoshnik and Menton tulips in an arrangement
As I got more immersed in wedding work, I needed reliable early spring blooms. So I circled back to tulips and decided that if I was going to grow them, I’d pick ones unlikely to show up at the supermarket so my couples would be getting something really unique. The bulbs for these varieties are not cheap. The range for my order this year, when buying in quantities of 500-1000 per variety, was 18 to 45 cents per bulb. Tack on shipping, and it’s a bit of an investment.
Gudoshnik tulip
If you’re doing wedding work with your flowers, growing unique tulips is a no-brainer. You can easily recoup the cost of the bulb and your time growing, plus make a tidy profit. The key is to pay attention to the color trends and/or book your weddings as far out as possible so you know what you are planting is going to be an easy sell to your brides. Peach, white, cream, and soft yellow are always popular for spring weddings so those are safe bets.
Renown Unique at color crack the right stage to harvest
If selling flowers to florists, farmers markets, or grocery stores, you may still be thinking tulips are not for you. Granted, it’s not going to be a huge money maker, but there is some merit in it, I promise! I discovered purely by accident how great a crop they can be for just such sales outlets.
My first season of growing tulips for cuts I didn’t really know what to expect or when they would be ready. I sheepishly admit to not believing the experienced growers who told me they’d all be ready at once, literally come and done in about a week unless I had chosen varieties carefully to extend that window. So one warm day I walked into my field and realized I had about 1000 tulips all ready and nowhere to sell them! I did not have a cooler at the time so holding them all was not an option. The wedding I had grown them for was the following week, and I figured I could save the tightest blooms for that in a refrigerator I had in my basement. But I still had about 800 fairly open tulips that needed a home. They were beautiful lily and French varieties in complimentary shades and all were a good three feet tall, some taller. I could not let such a great crop go to waste!
Spring Green Tulips
I called up my only grocery store at the time, which I had only sold a handful of bunches to previously so I was decidedly nervous. I knew that tulips were going to be a hard item to push. The buyer said to bring them over and she would take a look. The moment I pulled them out of my van, she was sold. They were like nothing she had seen before and she was confident customers would love them. I sold them cheap to get them of my hands, not really making any profit. But it had a magical affect on the customers at that grocery store. They were smitten. They clamored for more! The buyer begged me to grow more the following year. And tulips have become a consistent, sold-out, spring crop for us ever since.
Black Hero Tulips
Tulips grown on a small-scale farm like ours are what some might call a “loss leader”. Those of you with marketing or retail backgrounds probably know this term already. Basically it’s a technique employed by businesses sometimes to suck in customers. It is an item, usually in abundance, that is marked at a low price, sometimes at a true loss, but ideally with a bit of profit still. The idea is that a customer will come in for that inexpensive item and get hooked on your business or buy a lot of other stuff at the same time, creating a profit in the long-run.
Renown Unique Tulips
With tulips you will reach your customers earlier in the season so they will get into the habit of buying from you instead of someone else. Tulips have an incredible vase life that is pretty foolproof so customers will associate you with having the most amazing, long-lasting blooms. And tulips can be growing all winter long in beds that would otherwise be empty, then plucked out to sell and the bed immediately turned over into a new crop with very little downtime. Planting them tightly in trenches is relatively fast and easy (we plant thousands in one afternoon) and picking/processing is also fast and easy.
Processing Tulips
If you are selective in your varieties and invest in some of the more unique (and, yes, pricier) ones, like “peony” or double tulips, you can charge a premium price, especially if you sell to florists who are very excited by the double varieties. Parrot tulips can also be a good investment, but they are becoming more mainstream for florists so choose colors that are unusual and not likely to be available from their wholesalers.
Spring Green Tulip
There are quite a number of bulb suppliers, and I have used several. Ednie is great and not as pricey as some, especially if you live on the East Coast so shipping isn’t as expensive. Gloeckner, Botanical Trading Company, and Netherland Bulbs are also suppliers to look into. I have personally enjoyed working with Our American Roots out in Washington state. Great customer service!!! Tell Shannon I sent you!
Before placing an order, check on shipping to you as that may make the price per bulb more than you want to pay. Shop around and find the right combination of varieties and prices and then order from one supplier so you can get quantity discounts. Bulbs should be ordered late spring or early summer so order soon if you have not already.
Bridal bouquet with Menton tulips
Some favorite varieties that we grow at Menton, Maureen, Spring Green, Renown Unique, Gudoshnik, and Black Hero.
I suspect most of you know, but for newer growers who have not tackled tulips before, you harvest by pulling them out of the ground, not cutting. This gives you added stem length and makes bed clean-up easier. If you are really determined, you can try to save the bulbs and get them to come back, but the quality is never good and many will die. Do yourself a favor, and just compost those old bulbs and order more for the next season. Tulips should be rotated to avoid disease build up in the soil.
Menton tulip
Tulips can be stored for quite a long time in the cooler. We have kept them in the cooler for over a month. Pick them at “color crack” (when the bud just opens enough so there is a slit of color) for longest storage life. We store ours wrapped tightly in newspaper standing straight up in a Procona bucket, no water. We jam as many into a Procona as possible to help keep their stems straight. When ready to use, we pull them out a day ahead and snip an inch off their stems and put in a deep bucket of cool water so they get a really good drink. Remember that tulips will continue to grow in the vase so if you are designing for a wedding, put your tulips way down in the arrangements so when it’s “show time”, they’ll be at the right height, not towering oddly over the other flowers.
So, will you reconsider the tulip?

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Ranunculus and Anemones in Zone 6b/7 https://lovenfreshflowers.com/ranunculus-and-anemones-in-zone-6b-7/ https://lovenfreshflowers.com/ranunculus-and-anemones-in-zone-6b-7/#comments Thu, 27 Feb 2014 12:56:00 +0000 https://lovenfreshflowers.com/growing-ranunculus-and-anemones-in-zone-6b7/ Nothing can compare to ranunculus and anemones for spring sales, especially if you are in the wedding business! These Mediterranean natives prefer a temperate climate, one that stays cool but doesn’t get terribly hot or cold. Yeah, me too. But, alas, that’s not our climate here in Philadelphia where the winters are bitter and the summers sweltering.

Ranunculus growing in the hoop house

When I first got into flower farming, I immediately ordered myself a couple hundred corms (the proper term for the “bulb” that produces ranunculus and anemones) and thought I’d just pop them in bulb crates in my basement in February to start and then set them outside when the spring weather warmed. That plan was a total flop. The plants were sickly, and the blooms stunted and deformed.

Ranunculus plant

Anemones and ranunculus like a very long, cool establishment period to develop a robust root system and lots of foliage to support an explosion of blooms in the few months of cool spring weather around here. After several seasons of growing these beauties in zone 6b and 7, in my opinion, only those planted in the ground in the autumn and protected through the winter really produce enough high-quality blooms to make them a profitable crop. We typically have anemones starting to bloom in our hoop house in late January, and ranunculus coming along a little later when the daylight hours lengthen, usually in late February. Steady production for sales runs from March to May. This year’s been a bit different thanks to the intensity of the winter cold, but this hopefully isn’t the norm. Hopefully.

Ranunculus is small bottles

A hoop house is very handy to have when growing anemones and ranunculus. But even if you don’t have a hoop house, you can still produce a lovely crop of these flowers with some carefully engineered low tunnels (or “caterpillars”) out in the field. The low tunnel concept was originally popularized by Eliot Coleman for winter veggies, but low tunnels work just as well for flowers. It took a couple (frustrating) years to figure out how to build these to withstand fierce wind and heavy snow. We finally have the formula down and our low tunnels can take just about anything.

Low tunnels and hoop house in the snow housing ranunculus and anemones

We build these inexpensive structures with half-inch metal electrical conduit from Lowes, a hoop bender, greenhouse plastic, tomato twine, and Agribon fabric. If you’re a subscriber to Growing for Market, there was an article a few issues back about how Tony at Bare Mountain Flowers builds his. Tony is a wiz at building and inventing. We based our design off his and then tweaked it with metal hoops and a few other adjustments to withstand our heavy snows. We’ll be demonstrating how to build low tunnels at some of our workshops this spring.

Peach raunuculus

A great rule of thumb for any crop is to think about ordering for next year when the current season’s crop is finishing up. Therefore, anemones and ranunculus corms should be ordered in early summer. My favorite supplier is Gloeckner. They are a large wholesale supplier with high minimums. If you want to try a small batch first before committing to a big crop, a quick online search will yield several retail suppliers for ordering smaller quantities.

Inside the hoop house with fabric covering ranunculus and anemones

For ranunculus, I’m especially fond of the Le Belle series for our climate here. We’ve also been trialing the Amandine series in smaller quantities over the past two seasons. This series has been bred to withstand a bit more heat before going into dormancy in May or June. However, it seems this breeding has made it harder for Amandine to grow as well through the cold of the winter months so the plants are weaker than the Le Belles overall. Therefore there’s been no increase in production by having a longer harvest window. Amandine does seem to be coming up with some unique colors though so we’ll keep trying them.

White anemone and ranunculus arrangement

For anemones, we’ve had great success with the Galilee series. This series has the ever-popular white face with the black eye, sometimes called the panda anemone. The plants are super productive, amazingly tough, and the stem length is outstanding at 18 inches plus. We’ve also grown the Jerusalem series in the past but have since switched to Galilee entirely as the plants are just so tough and productive.

Anemones at Love 'n Fresh Flowers

Planting of both anemones and ranunculus ideally takes place in the first half of October but can happen as late as mid-November for abundant spring blooms in our region. We soak and pre-sprout the corms per the directions sent by Gloeckner with the order.

Photo Feb 23, 3 48 49 PM

If you’ve been following along here on the blog, you already know we’ve gone through several intense “polar vortex” spells this winter, making it one of the coldest and snowiest on record. The temperatures routinely dipped to the single digits and the wind chills were often well below zero. There were many days too when the sky was cloudy, greatly limiting the available light and solar gain inside the structures. I was fearful that the ranunculus and anemones wouldn’t survive these harsh frigid conditions (and that the low tunnels would collapse under the weight of the snow, but they didn’t). I’m here to say, these babies are TOUGH! In fact, I’m expecting a bumper crop this spring.

Low tunnels sheltering ranunculus and anemones under the snow

Both the plants in the hoop house and the low tunnels have been kept under a double layer of Agribon fabric during the coldest stretches of the winter. The fabric is taken off on warmer days so the plants can get the maximum light. Watering and fertilizing with a cocktail of fish emulsion, kelp, and compost tea has been limited to when temperatures were going to be above 25F at night for at least three days (that’s only happened twice all winter!) so growth has been a bit limited by the lack of water and nutrients. Ideally both crops should be watered deeply and fertilized once a week when they’re actively growing. These crops love to soak up water and nutrients. Anemones in particular love a deep drink.

Spring arrangement with ranunculus and tulips at Love 'n Fresh Flowers

Weed management is a crucial key to a highly productive crop. If it’s warm enough in the tunnels and hoop house for the ranunculus and anemones to grow, it’s warm enough for the weeds. Weeding in the hoop house is not that hard and actually kind of nice on a winter day when it’s warm inside and cold outside.

FloraFlow with Ranunculus Growing

But weeding the low tunnels is really tricky since you have to kneel on the ground in the snow or mud. We’d struggled to keep up with the weeds until this season, when we’ve started using a new product called FloraFlow, which is black plastic with pre-punched holes that are perfectly spaced and sized for growing ranunculus and anemones. This weed barrier has been superb at suppressing weeds and no doubt key to it looking like one of the best crops to date in the low tunnels. I think the black plastic has also kept the soil warmer through the cold snaps. That’s great in the winter but a problem once it gets hot outside so we’ll be covering the plastic with straw as things heat up.

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For growers who have not tried either of these crops yet, I would highly recommend starting out with just anemones. They are able to withstand cold better than ranunculus, and they have a longer bloom window than ranunculus, making it easier to get a profitable number of stems while you fine-tune the mechanisms for keeping them happy in our cold winters. Once you’ve tried your hand at anemones and feel confident, add ranunculus.

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Both crops fizzle out when the temperatures get in the 70s. Usually plants are done producing by mid-May. If we’re lucky, we can eek out a couple dozen stems for weddings until the first weekend of June. I really love it when the peonies and ranunculus overlap. Pure designer bliss!

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New York Times Video: A Winter Bouquet, Locally Grown https://lovenfreshflowers.com/new-york-times-video-a-winter-bouquet-locally-grown/ https://lovenfreshflowers.com/new-york-times-video-a-winter-bouquet-locally-grown/#respond Thu, 02 Jan 2014 18:39:20 +0000 https://lovenfreshflowers.com/new-york-times-video-the-farm-to-centerpiece-movement/
 
Filmed at our farm in late December.

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The Seasonal Bouquet Project Workshops {in review} https://lovenfreshflowers.com/the-seasonal-bouquet-project-workshops-in-review/ https://lovenfreshflowers.com/the-seasonal-bouquet-project-workshops-in-review/#comments Mon, 18 Nov 2013 18:20:23 +0000 https://lovenfreshflowers.com/the-seasonal-bouquet-project-workshops-in-review/ This post is dreadfully overdue! The whirlwind of the Seasonal Bouquet Project workshops that swept through my farm in late October almost seem a distant memory now as we finally finish with the tender tasks of putting the farm to bed for the season. The three workshops were book-ended with a flurry of Love ‘n Fresh weddings so it took a bit of time to come up for air after all the activity and stress. I finally have a few peaceful moments to reflect on the amazing and unexpected experience the workshops were for me.

Seasonal Bouquet Project-0081Photo by Brooke Courtney
I’ve lead many workshops over the years in various formats for various audiences with various skill levels. But none of those prepared me for how intense the Seasonal Bouquet Project workshops would be. The students that came to these workshops were of all ages and skill levels and hailed from all over the globe. Some were young newbie farmers. Some were older, highly-experienced farmers who knew way more about farming than I did. Some were young newbie designers. Some were older, highly-experienced designers who knew way more about the wedding business than I did. There were 20-somethings and retired, second-career types alike. And of course there were all levels in between. It was daunting (and probably downright impossible) to try to meet the specific needs of every single person in attendance. The agenda for each day got sidetracked repeatedly as we tried to accommodate everyone’s myriad questions. So there was that challenge.
doublePhotos by Emily Wren
But on the reverse side of the coin was the incredible sense of community and sharing that rose to the surface of each session. At times I would stand back from the group and just listen. I would get chills as I heard the passion, generosity and desire in each person’s voice as they shared experiences and dreams with their neighbor at the design table, the dinner table, the processing table, or the patch of grass we were hunkered down on during farm demos. Each student brought with them a unique and inspiring energy. I was beyond humbled to have that energy coursing through my farm and my life for two weeks.
Seasonal Bouquet ProjectPhoto by Brooke Courtney
Speaking of which, it was quite strange to have so many people at the farm over the two weeks of the workshops. I am a pretty quiet spirit who enjoys solitude, especially while farming and designing. My team is small, and we have an easy energy between us that usually has us working quietly at a task, occasionally punctuated by laughter and a quick conversation about life or a particular flower. That’s the extent to the “hubbub” at the farm on a typical day.
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So having 60 some people rolling through the farm during the workshops along with the flurry of deliveries, vendors, and vehicles was really something to experience. It’s funny how that residual energy still lingers at the farm, weeks after everyone has gone. I think it might be next spring until the whole place feels “normal” again.
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It was highly addictive to host the celebratory farm dinners in the field. Nothing quite like a row of glowing candles and luscious flowers down the center of farmhouse tables with strings of cafe lights and stars twinkling overhead as wine was poured liberally and delicious food was served. Such lively conversation at those meals! And the bonfire and wish lanterns only added to the surreal magic. I’d say there will definitely be more farm dinners in the future!
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I have always believed that teaching is actually one of the best ways of learning. These workshops proved that once again. Having to articulate what you know helps you solidify your thought process and leads to greater confidence and streamlining. There’s something powerful about having to practice what you preach. As with any big new undertaking, there were some big life lessons to learn along the way too. I also learned so very much from the students, especially Mimo Davis and Linda Doan, two very accomplished flower farmers with tremendous wisdom to impart. My deep gratitude for that.
027Photo by Emily Wren
Thank you to all who attended! And heartfelt thanks to the many people behind the scenes who made the workshops possible, especially Brooke Courtney and Emily Wren for their photography prowess that gave us so many beautiful images. I am forever grateful.
Visit The Seasonal Bouquet Project blog for a lovely spread of photos from the workshops.
There are also heaps of student snapped images on Instagram. Search the hashtag #theseasonalbouquetproject

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The Seasonal Bouquet Project: LIVE https://lovenfreshflowers.com/the-seasonal-bouquet-project-live/ https://lovenfreshflowers.com/the-seasonal-bouquet-project-live/#comments Mon, 29 Jul 2013 23:23:01 +0000 https://lovenfreshflowers.com/the-seasonal-bouquet-project-live/ I am so thrilled to announce that my dear and beautiful friend, Erin Benzakein, is winging her way to Philadelphia this fall to co-host a workshop with me. That’s right, we’re making The Seasonal Bouquet Project LIVE! It’s been such an exciting and unexpected journey since starting the Seasonal Bouquet Project early this spring. We really didn’t know what it would amount to; we just knew we wanted something to inspire our own inner sparks. Little did we realize how much it would inspire others to bring more seasonal blooms into their own repertoire.

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So we thought, “Hey, why not put on a workshop at the end of the season? Ya know, to celebrate!” And so we are! It’s going to be such a memorable two days, full of locally-grown flowers (of course), laughter, good food, good coffee, great cocktails, and a hefty dose of realistic lessons and pure inspiration alike. When I close my eyes and visualize what this all will look and feel like, I get a little breathless. I am so very excited!
The workshop will take place at the Love ‘n Fresh Flowers Farm and the incredible Woodlands Estate in Philadelphia. Learn about all we have planned over on the official Seasonal Bouquet Project blog post. You should really come join us! But don’t delay in signing up. We’re already 3/4 full!!

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Hellebore Harvesting How-To https://lovenfreshflowers.com/hellebore-harvesting-how-to/ https://lovenfreshflowers.com/hellebore-harvesting-how-to/#comments Fri, 29 Mar 2013 01:51:32 +0000 https://lovenfreshflowers.com/harvesting-hellebores-how-to/ Hellebores are all the rage right now in floral design. Of course they are, given they’re one of the first flowers to bloom each spring, often even before the snow is melted and while we’re all still so desperate for some color in our lives. Their nodding heads are charming; their colors and patterns delicious!
Love 'n Fresh Flowers
I’ve been growing hellebores for cutting for over five years now. I fell in love with them first as an ornamental plant for my tiny shade garden at home. But I soon found myself cutting them to take inside to enjoy (after all, who wants to stand outside and adore them in the freezing cold?!).
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Now, as a flower farmer, I get asked frequently how to make hellebores “last” in the vase. So many designers try to use them, only to have them wilt quickly. There are some tricks out there for “post-harvest” treatments that help with wilting. Some people push a pin up the stem, some people dip them in boiling water, and some people use a chemical quick hydrating solution. And some people use all three. In my experience, there’s only one sure-fire way to get long-lasting hellebores.

Harvest hellebores when they’re mature.

Love 'n Fresh Flowers
The showy petals of a hellebore “bloom” are actually not petals at all, but rather something called sepals. They serve as protection for the flower part which are actually at the center of the showy sepals, consisting of a cluster of finely textured stamens and rather small and insignificant petals (in the photo above, the ruffled green at the center are the petals). Once the flower is fertilized, the stamens and petals are shed, and a seed pod starts to form at the center of the sepals.
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To get hellebores to last in floral arrangements, use ones that have their seed pods forming/formed. The more developed the seed pod, the sturdier the hellebore will be. This is because the sepals become stiff and waxy as the seed pod develops, which helps them resist wilting. A really mature hellebore can actually hold up beautifully out of water for a day or more. They’re great for boutonnieres and hair flowers.
Photo by Maria Mack; flowers by Love 'n Fresh Flowers

Can you spot the hellebores that are almost ready to harvest and the ones that aren’t?

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A Day with Ariella Chezar https://lovenfreshflowers.com/a-day-with-ariella-chezar/ https://lovenfreshflowers.com/a-day-with-ariella-chezar/#comments Sun, 24 Mar 2013 02:51:20 +0000 https://lovenfreshflowers.com/a-day-with-ariella-chezar/ If you’re lucky, a few times in your life you’ll have a day (or maybe two) every now and then that are truly remarkable. The kind of day that you sort of can’t believe is really happening as it unfolds. It’s just too good to be true. You nearly die of awe and gratitude. Despite its many faults, the world can be a pretty amazing and generous place sometimes.
Ariella Chezar and Jennie Love
I had a day (or two) like that this past week. It’s going to be tricky to sum it all up, but I really want to share it with you. Apologies in advance if this turns out to be a bit disjointed. And long. Maybe get yourself a cup of tea and plan to stay awhile. . .
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A long time inspiration of mine has been Ariella Chezar. She revolutionized the art of modern floral design when she brought a loose, wild, organic (and seasonal) aesthetic to the East coast, particularly New York City, about ten years ago. I’ve always felt a distant kinship with her; she grew up in the country and found her way to the “big city” and floral design through a sheer love of the flowers, she loves working with locally-grown materials, and she loves color and texture. Oh, and she uses a ton of luscious ribbon.
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I wanted very much to meet her. When I saw the Flower School New York was offering “A Day with Ariella Chezar”, I ached to go. Thanks to a very generous early birthday gift, I was able to sign up for what would surely be an unforgettable experience. I counted down the days!
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To have a day with Ariella was more than amazing all on its own. But then two other incredible designers, Sullivan Owen and Amy Merrick, added even more excitement to the trip.
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First, I have to back up a bit and tell a side story. Philadelphia is nothing like NYC (in more ways than one). The floral design scene is still fairly traditional and the number of designers pushing the envelope are limited. I count myself among the few that are breaking the mold. One of the others is Sullivan Owen. She is incredibly talented and a wicked smart business woman. We often bid on the same weddings, and that has fueled a feeling of competition. She recently moved into a house in my neighborhood though, and I was determined to reach out and see if we might be friends.
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We met for coffee last week and hit it off in a big way. Not surprisingly, we’ve got a lot in common, and we’re both a little quirky. During our chat, we delightfully discovered that we were both signed up to go to Ariella’s class. Sullivan very generously invited me to sleep over the night before at a friend’s Manhattan apartment. She was so amazingly gracious on the whole trip, helping me navigate NYC since I don’t often go up and brave the subway. We had dinner together with her witty assistant, Bri, and chatted non-stop about life and business. It was lovely to take down a silly invisible wall and establish a warm relationship. I’m really excited to see how we can take floral design in Philly to a whole new level together!
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So the NYC trip got off to a great start with Sullivan. The next morning we got up before dawn and took the subway to the famed NYC flower market on 28th Street. I had never been before. After all, what does a flower farmer need from a flower market? Well, turns out, an awful lot. So much so that I’ll make a point of visiting once or twice a year from here on out.
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For starters, I saw familiar flowers, ones that I already grow, in crazy new colors and forms. There were Scabiosa in deep true purple and ranunculus that looked like ruffled tissue paper flowers. And a smoky purple iris that I must find. It really got me excited about tracking down highly unique varieties to grow at the farm rather than relying on the standard “tried and true”. The Dutch and Japanese growers are sending amazing things to the US market. There’s absolutely no reason we can’t grow them here ourselves!
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Secondly, I had an eye-opener about wholesale pricing for specialty crops. Granted, NYC is a special case with a huge demand for unique floral material and an ever-growing “Brooklyn flower mafia” scrambling to buy it. But still, it surprised me. Two-fifty a stem for standard ranunculus grown in NJ, identical to what I grow. One special variety of giant “peony” ranunculus from Japan (that really is freakishly the size of a large full peony) sells for 25 bucks a stem! Specialty parrot tulips were two or three dollars a stem. Flowering branches were 65-75 dollars a bundle. I was afraid to ask what that bunch of smoky purple iris would set me back. Remember, these are wholesale prices!! If you follow the traditional florist model of marking-up, retail for a standard ranunculus would be over eight dollars! But everything I saw was just breathtakingly beautiful. For just a few hours, I wished I wasn’t so darn determined to use only flowers I grow myself. I could have packed the van to the brim for the ride back to Philly!
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Sullivan, Bri and I also ducked into some supply houses for vases and other hard goods. It was fun to see Jamali’s storefront and check out some of the containers I had been eye-balling online. It would certainly be handy to have stores like that in Philly!
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Another thing I found really surprising was the format of the flower market. The name and the legend of the place led me to believe that it would be in keeping with the European style of a market: one big open space – indoors and out – packed with buckets of blooms and other materials as far as the eye could see. As it turns out, the NYC flower market is essentially just a collection of small storefronts, not unlike glorified bodegas, scattered along 28th. Most have a collection of plants and branches sitting out on the sidewalk, but all the flowers were inside and the spaces were very tight. From what I was told, this isn’t the way it always was. Back when the economy was booming in the late 90s, there were heaps more flowers spilling out all over. But the recession has really hit the flower business and the NYC wholesalers have scaled back, just like everyone else.
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Already a little overwhelmed at this point (me that is; not Sullivan since she goes to the market regularly), we then headed to a nearby Starbucks to meet up with the official group spending the day with Ariella. It was a small group, but a very international one with designers from Canada and Egypt in the mix. We were all experienced professionals which made it nice so we could chat about business all day. Ariella arrived and whisked us all back to the flower market to buy flowers for the designs we would make later in the afternoon. I was immediately struck by how warm and thoughtful she was. And pretty. She was wearing killer green suede kitten heels. I want!
Love 'n Fresh Flowers with Ariella Chezar
It was hard to keep up and take everything in as she shopped at G Page and the Dutch importers for parrot tulips, jasmine, ranunculus, Icelandic poppies, muscari, fritillaria, and hellebores. I snapped a few hurried Instagram photos so I knew it wasn’t just a dream. I loved that she chose nearly all seasonal flowers and wasn’t tempted by anything too terribly exotic. I could have absolutely grown pretty much everything she chose, except for the seeded eucalyptus and the jasmine vine.
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After buying the flowers, Ariella took us ribbon shopping. This surely must have been a dream, even though I have the photos to prove it. Ribbon shopping with the maven of luxurious ribbon! Unreal!!
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I was dumbfounded by the amount and diversity of ribbon available in NYC. As a ribbon hoarder, it was so exciting I nearly fainted (kid you not; I had to step away from the group a bit to recompose myself). The one shop was dedicated to just vintage, out-of-circulation ribbon and trim. And it was huge!! And expensive. I am going to set up a ribbon fund and save up to go back in a few months when I can really have fun buying whatever I want! But of course I had to buy just a little to calm my addict shakes. I settled on a few yards each of lovely velvets.
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All our shopping and exploring done, the group headed back to the Flower School New York’s classroom/studio. I got super lucky and managed to jump in the same cab as Ariella. It was really lovely to have a few quiet focused moments to chat. I was thrilled to hear she’s recently bought a 90 acre farm in the Berkshires in hopes of seriously tackling flower farming in the near future. This locally-grown flower movement is really picking up steam!!
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In the classroom, Ariella demonstrated how to make one of her signature bridal bouquets. I was incredibly fascinated by her technique, which was unlike any other I’ve seen before. She does not use the spiral technique and yet achieves a very similar rounded look that spills forward more. As she worked, she confessed that sometimes bouquets come together effortlessly and sometimes they don’t. She was having a bit of trouble with this one. It was incredibly reassuring to know that even the greatest designers have tough days. I often feel this way when leading my own design workshops so I could really empathize. But once we turned the Bach up and the class stopped pestering her with so many questions, you could see her sink into the flowers and find her stride. The finished bouquet was breathtaking.
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And then the moment I’d been waiting for all day. She demonstrated how she gets all that amazing ribbon so neatly attached to the stems. It’s so simple once you see it, but I honestly am not sure how to describe it. It took real restraint not to bear hug the woman in appreciation as she put the final pins in place.
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Armed with a fantastic set of new techniques, we were let loose to create our own bridal bouquets with Ariella walking the room to offer feedback and pointers. My first instinct was to do a spiral hand-tied like I always do. It’s so familiar and easy. But then I caught myself and made a point to try Ariella’s layering technique instead. It felt pretty awkward for several minutes, but then I found a happy marriage between her technique and my familiar spiral that really worked in an amazing new way. The design came together quickly and cheerfully after that. Adding the ribbon was pure perfection. My bridal bouquets will never be the same!
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Since the group was all experienced designers, all the designs were amazing. I wish I had thought to take some pictures of each. As with any workshop I attend or teach, it was fun to see how everyone made something uniquely theirs with the exact same selection of flowers to choose from.
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With a few minutes still left, Ariella was kind enough to sit down and have a bit of a heart-to-heart with the group about how to manage a floral event business and how to properly value ourselves and our creativity. Hearing her experiences and philosophy was incredibly invaluable. I left feeling exceedingly grateful and inspired.
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As if the day weren’t amazing and intense enough, I headed directly from the Flower School to meet up with Amy Merrick for dinner and drinks. I’ve admired Amy’s masterful and flowing organic designs since she first came on the floral design scene a few years ago. She’s one of the talented ladies that has sparked Brooklyn’s flower renaissance. We have a mutual love for flowers, nature, photography, writing, trucks with personality, and Longwood. It was easy to chat for a couple hours and share our stories. Amy’s going to come pitch in at the farm a couple times this season, and I can’t wait to load her up with flowers to take back to Brooklyn. She is so very lovely; I can’t wait to see her again!
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I got in my van, blurry-eyed and mush-brained, as the sun set on NYC and made my way through the tunnel and onto the highway home. My head was spinning from so many thoughts and plain old exhaustion that I actually missed my exit, the one I take nearly twice a week. As I realized I was a little bit lost, having gone past the familiar and onto a dark stretch of road I don’t normally travel, I couldn’t help but think how it was symbolically appropriate. My time in NYC is sure to change things up a bit around Love ‘n Fresh. Can’t wait to see where this little flower farm goes!
P.S. – Lots more photos will be posted over on the Facebook page!
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My finished design from Ariella’s class.

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The Seasonal Bouquet Project https://lovenfreshflowers.com/the-seasonal-bouquet-project/ https://lovenfreshflowers.com/the-seasonal-bouquet-project/#comments Tue, 05 Mar 2013 19:09:37 +0000 https://lovenfreshflowers.com/the-seasonal-bouquet-project/ I can’t even begin to express how excited I am about this creative collaboration with Erin at Floret Flowers! We’ll be posting an all locally-grown floral design each week (every Tuesday) for the rest of the growing season. Having a soul sister like Erin to fuel the creative fire is something I am so incredibly grateful for every single day. And to be able to share it with you via a new blog just sweetens the deal! Since we only get to post one or two photos on The Seasonal Bouquet Project blog, swing by here each week to see the extra photos that didn’t quite make the cut.
If you want a chance to play with pretty flowers just like these and learn how to make a beautiful spring arrangement, sign up for our April workshop, Ranunculus Revelry.
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Pricing Primer https://lovenfreshflowers.com/pricing-primer/ https://lovenfreshflowers.com/pricing-primer/#comments Sun, 20 Jan 2013 03:03:52 +0000 https://lovenfreshflowers.com/wedding-flower-pricing-primer/ Sustainable wedding flower in Philadelphia by Love 'n Fresh Flowers. || Photo by Jennie Love

Let’s face it. Weddings are expensive as a whole. A lot of couples are suffering from sticker shock after just a few meetings with potential vendors. It’s one of the things I like least about this industry. It’s also a good reason couples need to sit down at the start of the planning process and really prioritize what’s important to them and what’s not. Some may choose to have a high-end caterer because they’re foodies. Some may choose to have the most killer band because they love to rock out. Some may choose a big expensive venue because they love being surrounded by all their friends and family. Some may choose to have an elite florist because they adore flowers. These are my people!

Coral and red wedding centerpiece at Pomme in Radnor Philadelphia | Photo and flowers by Love 'n Fresh Flowers, a Philadelphia florist dedicated to sustainable wedding practices.

But even flower lovers still have to decide what budget to create for their wedding decor. Since most couples have never shopped around before for wedding flowers (and hopefully never will again!), it can seem like a foreign idea, figuring out what’s a fair price for bouquets, centerpieces, and all the other pretty pieces that make the day special. There is certainly a huge range of pricing for wedding florals.

I like to compare the process of choosing a florist and floral budget to shopping for a chair…

Spring Backyard Wedding | Philadelphia | Florals by Love 'n Fresh Flowers | Photo by Asya Photography

You can buy a chair at Walmart.
It will be quite affordable. Probably downright cheap. It will be made of synthetic materials, likely plastic or compressed sawdust. It will look like so many other chairs in the world. It’s nothing special, but it will certainly suffice if all you want is a place to put your butt. Company that comes to your house will probably not notice the chair and almost certainly won’t admire it. Sometimes Walmart is all you can afford and that’s okay. (I say this with real heart since I grew up in a Walmart household, and we were very grateful for affordable goods.)

Wedding Flower Pricing Tutorial by Love 'n Fresh Flowers in Philadelphia | Photo by M2 Photography

You can buy a chair at Ikea.
It will be more expensive than Walmart, but generally won’t break the piggy bank. It will be the product of the imagination of a savvy designer, but still made of standard materials and mass produced in a factory. It will probably look stylish in the moment, and company that comes to your house might notice it and even ask where you got it. They could go get the exact same thing. That’s cool. I have a serious love affair with Ikea for this very reason. It’s decidedly reliable mass design.

And then you can buy a chair from a master craftsman, the type that often seems to live in Maine.
It’s expensive. But you greatly value artistry and having something so truly unique. The chair will be made out of hundred year old solid oak. The craftsman will have walked his woodland, knowing each tree in it, and picked the perfect specimen for the project. He will have cut the tree down himself and milled the lumber by hand. He will have waited patiently for the lumber to cure to avoid any cracks or flaws. He will then spend hours sawing, whittling, carving, sanding and joining the pieces together. It becomes a one-of-a-kind piece of art. It couldn’t be duplicated if he tried. When company comes to your house, they notice it immediately. You feel proud to have it and love sharing its story with your guests. After all, you really enjoyed getting to know the craftsman who took such care in creating it. It’s a cherished piece. It makes the room. It’s timeless. It’s worth every pretty penny.

It’s up to you to choose where to buy your chair flowers and why. All the options are valid. The results, however, are drastically different. Use a Walmart florist and you’ll get a poof of babys breath and standard roses, not dissimilar to bouquets in every grocery store across America. Use an Ikea florist and you’ll get a trendy bouquet of garden roses and maybe some succulents, not dissimilar to bouquets popping up on Pinterest every minute. Use a master craftsman and you’ll get a bouquet that is grown specifically for you, crafted with dozens of varieties of blooms and foliage you may have never even known existed. It’s exquisite. It’s truly one-of-a-kind. There are no Pins that look just like it, and you certainly would never find it in a grocery store. You’ll love sharing its unique story with your guests who will be commenting continually on how beautiful your flowers are and how “you” they are.

Because they are.

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