Online Learning for Flower Farmers and Florists
Find support and community as you explore or deepen a floral career path. Fine tune your business or your farming with our online courses. Always available, learn at your own pace while getting questions answered in real time through vibrant course communities
Supportive
Easy
Available Now
Flower Farming Online Courses
We know how hard it is to tackle a dream, undertake a journey, and build a business. With nearly two decades of dreaming, journeying and building herself, Jennie eagerly shares her hard-earned lessons with the next generation of flower farmers and florists through a series of focused and highly applicable online courses.
Each online course shines a spotlight on a very specific area of interest in the floral industry. Available on-demand, you can tap into these courses anytime, returning to them again and again when you need a refresher. Course content is broken into short, easily digestible chapters on a handy app that you can access anytime, anywhere.
Our online courses come with built-in online communities that are exclusive to students of the course. Ask questions and get real-time answers from both Jennie and other students. Lots of cheerleading too as you achieve your goals!
Explore our full catalog of courses below:
Woodies: Playing the Long Game is a detailed look at why you should be growing shrubs for cutting and how to established them. Also learn about how to maintain and harvest for years of profit ahead.
Making Workshop Work for You is a short four hour course packed full of the nitty gritty details you need to run successful floral workshops at your farm or studio. Understand the true costs of running workshops so you can be sure yours are profitable and selling out.
Successful Flower CSAs & Subscriptions is a thoughtful review of all the reiterations of a flower CSA or subscription program that you might be considering for your own floral business. Learn how to avoid a lot of the usual headaches, how to crop plan, and how to make your enterprise profitable with happy, repeat customers.
A Guide to No-Panic Marketing helps you skip the usual pitfalls of small business marketing (like relying on social media to sell your product) and instead get a clear picture of how to effectively – and painlessly – connect with more customers who become loyal supporters of your dreams. If you’ve been completely baffled by marketing, this course is for you!
Foliage for the WIN! is another one for the flower farmers in the room. When you first dove into growing, you likely focused on flowers. After all, they’re sexy! But the real hero of bouquets is foliage. Learn why and how to grow it, as well as what varieties will do best for you.
What Students Are Saying
“I started to watch ‘Making Workshops Work For You’ and quite frankly had a very hard time pulling myself away into my “other life”! I have been giving workshops for quite a while here on my flower farm, but I always suffered guilt and confusion about how to price my events. Jennie, in her smart, kind and learned persona has shown me the way to think/feel, plan and action my event programs. Finally ~ after years of torturing myself ~ I am filled with a sense of directed excitement. Jennie is completely transparent in her education programs. I got much more than I thought was possible though a video program. She shares so much. Her heart is so full and she is perhaps the finest educator I have had the pleasure to learn from. I am an ardent fan.”
– Liz K
– Ella
“As a flower farmer expanding into weddings, I appreciated Jennie’s candid approach to finding the right customers and the business savvy that is required to protect yourself with a thoughtful well-written contract.”
– Kathy G